The 2025 China International Leather Exhibition (ACLE) will be grandly held from September 3rd to 5th at the Shanghai New International Expo Center. As the most influential leather industry event in the Asia Pacific region, this exhibition is expected to attract 1200 exhibitors from over 30 countries and regions, covering an exhibition area of 80500 square meters, and the number of professional buyers is expected to exceed 30000. For exhibiting companies, how to stand out among numerous brands through excellent booth design has become a key factor in the success of exhibitions.
1、 Overview and Industry Value of ACLE Exhibition
The China International Leather Exhibition is jointly organized by two authoritative organizations, the China Leather Association and the Asia Pacific Leather Exhibition Co., Ltd. It has developed into an important communication platform for the global leather industry chain. The exhibition in 2025 will continue to deepen the theme of "Technology Empowerment and High Quality Development", focusing on the latest technologies, materials, and sustainable development trends in the leather industry.
This exhibition has a total of 8 exhibition halls, with exhibits covering the entire industry chain products such as leather and fur materials, synthetic materials, leather processing aids, and tanning equipment. It is worth mentioning that the W1-W2 halls will also host the "Modern China" International Shoe and Bag Fashion Exhibition (MODACHINA) at the same time, showcasing the culture and trend of shoe and bag clothing, and providing exhibitors with opportunities for cross-border cooperation.
2、 Core elements of ACLE exhibition booth design
At such a high-level industry event, the exhibition booth is not only a product display space, but also a comprehensive reflection of the company's brand image and strength. Excellent booth design should fully consider the following key factors:
Firstly, there is functional design. Leather industry exhibits usually require specific display environments, such as temperature and humidity control, lighting effects, etc. For leather samples of different materials, the booth needs to be equipped with professional display racks, lighting systems, and interactive experience areas, allowing visitors to intuitively feel the texture of the products.
Next is brand recognition. How to quickly locate your booth for visitors in an exhibition hall of over 80000 square meters? This needs to be achieved through vivid color combinations, unique styling designs, and a consistent VI system. It is recommended to use enterprise standard colors as the main color tone, and integrate leather elements with industry characteristics to create a differentiated visual experience.
The third is space utilization efficiency. According to the organizer's data, the popularity of ACLE booth reservations will continue to rise in 2025, with relatively limited standard booth areas. How to achieve multiple functions such as product display, negotiation reception, and storage in a standard booth of 9-12 square meters requires precise planning by professional designers.
3、 Industry specific solutions for exhibition layout
The professional exhibitions in the leather industry are different from other industries, and their exhibition plans need to fully consider the characteristics of the industry. The following are several effective solutions that have been verified through practice:
The material display area should adopt a detachable modular design for easy transportation and assembly. Considering the particularity of leather samples, it is recommended to configure a rotating display stand or electronic screen, which not only saves space but also comprehensively displays product characteristics.
The interactive experience area can feature features such as genuine leather identification and material comparison, allowing viewers to gain a multidimensional understanding of product advantages through tactile and visual senses. Data shows that adding interactive elements to booth visitors can increase their stay time by more than 40%.
The design of the negotiation area should focus on privacy and comfort, adopting a semi open layout, equipped with ergonomic seats and moderate sound insulation treatment, creating an ideal environment for business negotiations.
4、 Practical suggestions and trends for exhibition construction
With the development of the exhibition industry, green and environmental protection has become an important consideration in booth design. The ACLE exhibition organizer emphasizes the concept of sustainable development and recommends exhibitors to prioritize the use of recyclable materials, such as aluminum alloy frames and recycled sheets. According to statistics, booths using environmentally friendly materials can not only reduce construction costs by more than 30%, but also enhance corporate image.
The integration of digital technology is also one of the current trends in booth design. We can consider incorporating technological elements such as AR virtual display and intelligent navigation system, allowing viewers to obtain detailed product information by scanning the QR code on their mobile phones. This "online+offline" display method has achieved significant results in professional exhibitions in recent years.
For first-time exhibitors, it is recommended to choose standardized booth packages to ensure basic functionality while controlling costs; Leading companies in the industry may consider installing special booths to enhance their brand influence through customized design. According to previous data, the average visitor flow of special booths is 60% higher than that of standard booths.
5、 Recommended professional exhibition services
It is crucial to choose an experienced service provider during the exhibition preparation process. A company that has been deeply involved in the Shanghai exhibition market for many years, with a profound understanding of the leather industry, can provide full process services from booth design, construction to exhibition dismantling. The service provider is familiar with the site characteristics of the New International Expo Center and has provided services to several well-known leather enterprises. Their works have won industry design awards multiple times.
This team is particularly adept at handling special needs in leather exhibitions, such as security solutions for valuable samples and optimization of display effects for special materials. The scope of services includes:
Pre planning: Customize exclusive design solutions based on the company's positioning
3D rendering: Provides multi angle visualization preview
Material selection: Recommend the most cost-effective environmentally friendly building materials
On site construction: Professional team efficiently completes exhibition setup
Post maintenance: Full on-site service during the exhibition period
The 2025 China International Leather Exhibition is about to kick off, and planning booth design schemes in advance is necessary to win more business opportunities in this industry event. Whether it is booth selection, design style determination, or material selection, it is necessary to comprehensively consider the characteristics of the enterprise and the positioning of the exhibition. Looking forward to witnessing another magnificent bloom of China's leather industry in Shanghai in September.